Copywriting, Online Marketing, and SEO Search Engine Optimisation Services
We specialize in professional internet marketing, SEO (search engine optimization) and consulting services for small and medium enterprises and businesses in South Africa and from all over the world. We offer the following online marketing services, either as standalone services or in conjunction with one another to pack an even more powerful punch for small and medium sized businesses.
If you are not sure which option is best suited to you, please do contact our team, which offers an all-in-one campaign solution that utilises your most relevant online channels to their best ability. Our online marketing services include:
- Search Engine Optimisation (SEO): Helping your site to reach top positions on the search engine results pages for relevant and targeted key-phrases. Top organic rankings on search engines such as Google, Bing and Yahoo! enable your customers to find your website more easily.
- Pay Per Click Campaign Management (PPC): PPC will give you that extra boost during a special promotion, when a site is newly launched, or for competitive industry terms. PPC adverts are displayed above and on the right-hand side of search engine result pages alongside organic results, as well as on third party sites on contextually relevant pages. You only pay each time an advert is clicked on. PPC is recommended when you are running a hard-sell or specific product-focused campaign.
- Social Media Marketing Campaigns: Also known as Consumer Generated Media, the purpose is to engage with your audience. This means encouraging people to have conversations about you, your company and your product, beginning online. You can begin the conversation by starting a blog and connecting on sites such as Facebook, Twitter, LinkedIn, and a wide variety of others.
- Web Copywriting: Get the professional touch for your website, newsletter or press release. Whether you are looking for optimised or purely persuasive copy, our experienced team will deliver on point.
- Website Usability: Is your website easy to use? Do your visitors find what they are looking for quickly, or is your site currently putting up roadblocks and inhibiting its own success? A usability analysis will identify potential trouble areas on your website to increase conversions. If you would like to understand your website’s usability better, we also provide web consulting services.
- Conversion Analytics: Helping you sell more. Are your potential customers finding what they are looking for quickly and easily, and, once they have found it, are they following through? Improve leads and sales with a conversion analytics audit.
- Online PR: Press releases, article publications and online brand exposure.
- Media Placements and Online Advertising: Build synergy with appropriate web partners, place content or banners to build additional brand awareness or leads and sales.